Different Views on Generational Differences

A young firefighter checks his mobile device while returning from a run

A recent e-mail blast from Fire Chief Magazine included a video interview with a training officer in a combination fire department in Texas where he shared his views on the impact of generational differences in the fire service.

While I agree with most of his viewpoints, his comment that today’s generation are only focused on “the here and now” contradicts what other researchers have found. As mentioned in my article “From the Xbox to the Box Alarm,” Dr. Renee Downey-Hart  indicates that this generation is actually just the opposite, that they are very “future focused” as she describes in her research here.

Read more about the impact of what I’ve dubbed the “Xbox Generation” and discuss it here.

GX Magazine Catches on to the Soldier-Firefighter Connection

As they often do, the most recent edition of the National Guard’s GX Magazine featured my favorite kind of two-hatter: Those who wear both a soldier’s helmet and a fire helmet.

The featured Guardsman is Specialist Rob Fox – a Soldier in the California Army National Guard’s 79th Infantry Brigade Combat Team and firefighter with the San Diego Fire Department.

Read the rest of the story at: SoldierFirefighter.com

NVFC Launches new Junior Firefighter Recruitment Video

The National Volunteer Fire Council has launched a new recruitment video aimed at attracting young people to the volunteer fire service. Funded by a grant from Tyco, the video shares testimonials from several existing junior firefighters, leveraging the power of referral from these young adults.

The NVFC page that introduces the new resource also includes insight for marketing your local junior firefighter program: http://juniors.nvfc.org//itemDetails.php?itemid=24

Bond of Brothers

I recently had the privilege of writing a feature article for Fire-Rescue Magazine outlining the importance of “Making the Citizen-Soldier-Firefighter Connection.”

What started out as a vision for a successful joint recruitment project has morphed into a passion to connect firefighters and soldiers of all stripes.

Based on the concept that we’re looking for the same people — and we are the same people, I created a joint recruitment project between our county’s volunteer fire service and the NY National Guard.

Are You Ready to RecruitNY?

SHARED COURTESY OF FASNY and Nell Killoran, Senior Editor, The Volunteer Firefighter [www.FASNY.com and www.abcideabased.com] Images created or modified by FireRECRUITER.com

Erie County is supporting their 94 volunteer fire departments in their VolunteerNY efforts by offering free design and marketing assistance

Recruiting and retaining manpower is one of the greatest challenges, if not the greatest challenge, we face in the volunteer fire service.

To help address this issue, FASNY created and launched the Recruit NY campaign last April in 2011. Hopefully this rings a bell for you and your department was able to draw in some great new recruits from the event. If your department did not participate last year, this is your year to get involved.

As you may or may not remember, the campaign’s objective was primarily to implement a statewide recruitment initiative during National Volunteer Week in April 2011. This new approach saw FASNY, the New York State Association of Fire Chiefs, Association of Fire Districts of New York State, Volunteer Fire Police Association of the State of New York and County Fire Coordinators Association of the State of New York all join forces to assist fire departments in expanding their recruitment efforts. This was a first-of-its-kind type of effort and a very successful one, at that.

Video Killed the Recruitment Star

OK, maybe that’s not how the song goes, but I have to thank my good friend Bill Schumm over at FireGeezer.com for doing my FireRECRUITER work for me.

In his February 17th Morning Lineup features (and updated on February 20th), he discusses and demonstrates the effectiveness, or ineffectiveness, of using video as a recruitment tool. While his perspective on why we face the recruitment and retention challenges we do are certainly part of puzzle, the value of his commentary lies in the subliminal call to action that we need to be more creative in creating the solutions.

Certainly, a recruitment video with appropriate visuals and a good, solid message can be effective, but FireGeezer proposes that we need to do something about our culture, our society, to inspire and perpetuate volunteerism. I couldn’t agree more.

However, I feel that before we can tackle the 300 pound elephant of societal viewpoints, we should first look inward at our own culture. No longer can we afford to act as a “secret society” — shunning those who don’t necessarily fit our traditonal demographic or the model of what a firefighter “used to be.” While we must certainly strive towards those who can embrace or already share our value system, reality is that those people come in different shapes and sizes, colors and backgrounds too.

NVFC: Quantity of Volunteers is Down

According to this report released at NVFC.org, there were 44,000 fewer volunteer firefighters in 2010 compared to 2009, a reduction of 5.4 percent, according to the U.S. Fire Department Profile Through 2010, an annual report that was recently issued by the National Fire Protection Association (NFPA). The loss of volunteers is primarily coming in communities with populations of 2,500 or fewer, which were protected by 377,550 firefighters in 2010 compared with 408,550 in 2009, a drop of approximately 7.6 percent.

[Read the balance of the article here.]

Without reading the entire study, one could wonder whether or not those numbers are a bad thing or just a truer reflection of the real number of volunteers directly involved in firefighting, not just total number of active and inactive members of volunteer fire departments. If you read on in the NVFC article you’ll learn that while the total numbers are going down, the average age of those left behind is going up. That’s a real issue we need to address immediately and constantly.

“Day in the Life” Shows Service, Sacrifice

This great video from the Pontiac Michigan Fire Department depicts a day in the life of their firefighters, from leaving the house and their family in the morning to returning hours later to their loved ones.

Tastefully done, I think it’s one of the best videos I’ve seen that demonstrates the service of America’s firefighters and recognizes our families who make real sacrifices on our behalf so that we can do what we love to do. I’m not sure of its origin or if it was created just for the video but the voice-over is superb and includes a great motivational message, apparently intended for this fire department that is going through some its darkest times facing the deepest cuts possible. We wish only the best for them in their fight to save their ability to protect their community.

Check it out and let the FireRECRUITER know what you think and be sure to share your fire department recruitment and promotional videos and resources.

FEMA Provides Youth-Based Workshops

Leading educators and scholars in the field of preparedness education consider our nation’s youth to be the best envoy for taking preparedness messages home to their families. In order to better prepare our nation’s youth to bring preparedness home, FEMA is providing technical assistance workshops to state and local practitioners who support youth-based programs and who are interested in integrating preparedness education into their offerings.

Is this Our Best Approach?

This article was originally published November 29, 2009 at www.TigerSchmittendorf.com. Rather than keep creating new posts on this subject, I intend to re-publish this post as opportunity presents itself to learn from best — and not exactly our best — practices in motivating members of the public to join our ranks.

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11/13/11 – In this week’s installment of “Is this our best approach?” we look at a news clip covering the recruitment and retention challenges of the Fremont County Volunteer Fire Service in Kinnear, Wyoming. The piece starts out with good intentions as a firefighter describes why he volunteers and how he and the community mutually benefit. Unfortunately, like so many other videos and news articles on the subject, this video wraps up with another firefighter or officer outlining all the reasons people aren’t volunteering today.