Posted on January 29, 2013 by Tiger Schmittendorf
Great job by the Lancaster Volunteer Ambulance Corps (LVAC) in producing this professional video demonstrating their capabilities and dedication to the community, just in time to celebrate their 60th anniversary of service to the Town of Lancaster and Village of Depew NY.
With lots of images of their hard-working team, radio traffic voice overs and realistic looking mocked up emergency scenes, the video matches their clean and professional website in doing it right in motivating citizens to get involved and volunteer with this active emergency services agency.
Check out their video and visit: www.lancasterambulance.org. (more…)
Filed under: ALL, News, Public Relations, Recruitment & Retention, VIDEO | Tagged: brotherhood, EMERGENCY MEDICAL SERVICES, EMS, LANCASTER VOLUNTEER AMBULANCE CORPS, Public Relations, recruitment, volunteer, volunteer ems | Leave a Comment »
Posted on December 15, 2012 by Tiger Schmittendorf
Volunteer fire departments, whether they realize it or not, compete for recruits. Sometimes with other volunteer fire departments but most often with a busy home life, other community organizations, volunteering opportunities and a wide array of social activities.
What if our recruits, like in college recruiting, were in competition with other recruits wanting to be selected by our fire departments? Would we see more or less candidates? More or less qualified? Or are they already in competition with each other?
More importantly, what can we learn from college athletic recruiters like the NCSA
who set up this registry
for potential recruits? Do you use language like: “SEIZE the once-in-a-lifetime opportunity – and change your life” to describe the benefits of joining your volunteer fire department? (more…)
Filed under: Public Relations, Recruitment & Retention, Tactics | Tagged: BUNK-IN PROGRAM, candidate, clearinghouse, fire explorer, firefighter, from the x-box to the box alarm, junior firefighter, LIVE-IN PROGRAM, Public Relations, recruitment, tiger schmittendorf, volunteer, volunteer firefighter | Leave a Comment »
Posted on October 27, 2012 by Tiger Schmittendorf
Grabbing and keeping the public’s attention for the purpose of promoting a product, service or a cause has become a billion dollar business.
As fire and emergency medical services struggle to find or maintain its identity in this generation of flux, what can we learn from the advertising and marketing industry that will help us build our brand?
A recent web-surfing adventure randomly brought me back to this commercial I remember from when I was a kid:
That jingle first hit the TV screen in 1973 but all I need to hear is the start of the theme music, and I can’t help but break into song. Now that’s a lasting marketing message.
When you market your fire department for the purpose of gaining financial support, recruiting new volunteers or simply building company and community pride — do you have a theme, jingle, motto, or tagline that makes your message memorable? Is it integrated into all of your community education, relations and recruitment efforts? (more…)
Filed under: ALL, News, Public Relations, Recruitment & Retention, Tactics, VIDEO | 2 Comments »
Posted on October 19, 2012 by Tiger Schmittendorf
What you should and can ask an applicant about their criminal history is a smokey issue. What you can legally do with the information you receive can obscur your visibility even more.
As happens pretty frequently, I had a fire chief call recently to ask for some advice on what has become a bit of an arresting matter in his volunteer fire department.
It appears that a prospective candidate for membership was being honest when they checked off the little box on their fire department application that asks whether or not they’ve been convicted of a felony or misdemeanor offense. Essentially, they were being honest about being dishonest — now that’s what I call irony.
What to do? Deny the application. Case closed. Simple as that. Right? (more…)
Filed under: ALL, Bad News, Public Relations, Recruitment & Retention, Tactics | Tagged: candidate, clearinghouse, county, firefighter, prospective member guide, Public Relations, recruitment, tiger schmittendorf, volunteer ems, volunteer firefighter | Leave a Comment »
Posted on April 4, 2012 by Tiger Schmittendorf
The National Volunteer Fire Council has launched a new recruitment video aimed at attracting young people to the volunteer fire service. Funded by a grant from Tyco, the video shares testimonials from several existing junior firefighters, leveraging the power of referral from these young adults.
The NVFC page that introduces the new resource also includes insight for marketing your local junior firefighter program: http://juniors.nvfc.org//itemDetails.php?itemid=24
Filed under: Public Relations, Recruitment & Retention, VIDEO, Youth Programs | Tagged: explorer, fire explorer, firefighter, junior firefighter, LIVE-IN PROGRAM, NVFC, recruitment, run-to-the-curb type kids, VIDEO, volunteer, volunteer firefighter | Leave a Comment »
Posted on March 7, 2012 by Tiger Schmittendorf
I recently had the privilege of writing a feature article for Fire-Rescue Magazine outlining the importance of “Making the Citizen-Soldier-Firefighter Connection.”
What started out as a vision for a successful joint recruitment project has morphed into a passion to connect firefighters and soldiers of all stripes.
Based on the concept that we’re looking for the same people — and we are the same people, I created a joint recruitment project between our county’s volunteer fire service and the NY National Guard.
Filed under: ALL, News, Public Relations, Recruitment & Retention, Tactics | Tagged: brotherhood, firefighter, military, NATIONAL GUARD, recruitment, SoldierFirefighter.com, tiger schmittendorf, volunteer firefighter | 1 Comment »
Posted on February 22, 2012 by Tiger Schmittendorf
SHARED COURTESY OF FASNY and Nell Killoran, Senior Editor, The Volunteer Firefighter [www.FASNY.com and www.abcideabased.com] Images created or modified by FireRECRUITER.com
Erie County is supporting their 94 volunteer fire departments in their VolunteerNY efforts by offering free design and marketing assistance
Recruiting and retaining manpower is one of the greatest challenges, if not the greatest challenge, we face in the volunteer fire service.
To help address this issue, FASNY created and launched the Recruit NY campaign last April in 2011. Hopefully this rings a bell for you and your department was able to draw in some great new recruits from the event. If your department did not participate last year, this is your year to get involved.
As you may or may not remember, the campaign’s objective was primarily to implement a statewide recruitment initiative during National Volunteer Week in April 2011. This new approach saw FASNY, the New York State Association of Fire Chiefs, Association of Fire Districts of New York State, Volunteer Fire Police Association of the State of New York and County Fire Coordinators Association of the State of New York all join forces to assist fire departments in expanding their recruitment efforts. This was a first-of-its-kind type of effort and a very successful one, at that. (more…)
Filed under: ALL, Grants, News, Public Relations, Recruitment & Retention | Tagged: ABC Creative, clearinghouse, fasny, fire explorer, Grants, junior firefighter, Public Relations, recruitment, RecruitNY, retention, SAFER, tiger schmittendorf, volunteer, volunteer firefighter, VolunteerNY | Leave a Comment »
Posted on February 20, 2012 by Tiger Schmittendorf
OK, maybe that’s not how the song goes, but I have to thank my good friend Bill Schumm over at FireGeezer.com for doing my FireRECRUITER work for me.
In his February 17th Morning Lineup features (and updated on February 20th), he discusses and demonstrates the effectiveness, or ineffectiveness, of using video as a recruitment tool. While his perspective on why we face the recruitment and retention challenges we do are certainly part of puzzle, the value of his commentary lies in the subliminal call to action that we need to be more creative in creating the solutions.
Certainly, a recruitment video with appropriate visuals and a good, solid message can be effective, but FireGeezer proposes that we need to do something about our culture, our society, to inspire and perpetuate volunteerism. I couldn’t agree more.
However, I feel that before we can tackle the 300 pound elephant of societal viewpoints, we should first look inward at our own culture. No longer can we afford to act as a “secret society” — shunning those who don’t necessarily fit our traditonal demographic or the model of what a firefighter “used to be.” While we must certainly strive towards those who can embrace or already share our value system, reality is that those people come in different shapes and sizes, colors and backgrounds too. (more…)
Filed under: ALL, Grants, Public Relations, Recruitment & Retention, Tactics, VIDEO | Tagged: clearinghouse, fire explorer, from the x-box to the box alarm, Grants, junior firefighter, recruitment, SAFER, tiger schmittendorf, VIDEO, volunteer, volunteer firefighter | Leave a Comment »