The Hiring Pool is Open – Leland NC

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Leland Volunteer Fire/Rescue Department, Inc. is accepting applications for our 2013 hiring pool. This pool of applicants will be used to fill any part-time or full-time hiring that the department may need for 2013. Once the pool is created it will be used for all vacancies in 2013, until all qualified applicants are exhausted. The applicants shall possess one of the following:

NC Fire/Rescue Commission Firefighter II, Emergency Vehicle Driver, and Hazardous Materials Level I (Operations) and NC Office of EMS Credentials as an EMT- Basic or EMT-Intermediate.

Draft Choices

Volunteer fire departments, whether they realize it or not, compete for recruits. Sometimes with other volunteer fire departments but most often with a busy home life, other community organizations, volunteering opportunities and a wide array of social activities.

What if our recruits, like in college recruiting, were in competition with other recruits wanting to be selected by our fire departments? Would we see more or less candidates? More or less qualified? Or are they already in competition with each other?

More importantly, what can we learn from college athletic recruiters like the NCSA who set up this registry for potential recruits? Do you use language like: “SEIZE the once-in-a-lifetime opportunity – and change your life” to describe the benefits of joining your volunteer fire department?

“VetNet” To Help Military Veterans Re-Enter Civilian Life

Sgt. Don Keuck is a Citizen-Soldier-Firefighter with the Doyle Hose Co. 1 Volunteer Fire Company in Cheektowaga NY and the NY National Guard

As we’ve shared before, recruiting veterans into the volunteer fire service can be a great solution to our staffing challenges.

They might just be the perfect candidate as we don’t have to teach them discipline, respect, honor, loyalty, chain-of-command or teamwork. In return we offer the camaraderie, adrenaline rush, teamwork and sense of value that they miss from active duty.

Check out this article at our sister site and think about the “VetNet” we could create in the Volunteer Fire Service. There’s an army of volunteers out there just waiting to be asked. Recruiting a Soldier|Firefighter may be the perfect fit for your volunteer fire department.

Read: “VetNet” To Help Military Veterans Re-Enter Civilian Life

My Bologna Has a First Name

Grabbing and keeping the public’s attention for the purpose of promoting a product, service or a cause has become a billion dollar business.

As fire and emergency medical services struggle to find or maintain its identity in this generation of flux, what can we learn from the advertising and marketing industry that will help us build our brand?

A recent web-surfing adventure randomly brought me back to this commercial I remember from when I was a kid:

That jingle first hit the TV screen in 1973 but all I need to hear is the start of the theme music, and I can’t help but break into song. Now that’s a lasting marketing message.

When you market your fire department for the purpose of gaining financial support, recruiting new volunteers or simply building company and community pride — do you have a theme, jingle, motto, or tagline that makes your message memorable? Is it integrated into all of your community education, relations and recruitment efforts?

The Jury is Out on Criminal Background Checks

What you should and can ask an applicant about their criminal history is a smokey issue. What you can legally do with the information you receive can obscur your visibility even more.

As happens pretty frequently, I had a fire chief call recently to ask for some advice on what has become a bit of an arresting matter in his volunteer fire department.

It appears that a prospective candidate for membership was being honest when they checked off the little box on their fire department application that asks whether or not they’ve been convicted of a felony or misdemeanor offense. Essentially, they were being honest about being dishonest — now that’s what I call irony.

What to do? Deny the application. Case closed. Simple as that. Right?

Where is Recruitment on your list?

I just visited a volunteer fire department’s web site based on a referral from Facebook and was disappointed, if not dismayed, to find that “Recruitment” was listed at number 11 out of 18 options on their site’s sidebar menu.

I did a double-take just to make sure I wasn’t missing anything obvious, like perhaps that the menu items were in alphabetical order and that’s why recruitment fell lower on the list. Nope. Not the case here.

Now in their defense, I don’t know too much about their fire company other than what I learned from their web site, and maybe they’re flush with members and recruitment doesn’t need to be their number 1 priority. Or, perhaps that’s simply the order in which the pages were added to the site and that’s how they fell. Intentional or not, there appears to be no rhyme or reason as to the order of the links, which is apparent in this list: Home, Apparatus, History, Archives, Events, Downloads, Guest Book, Members, Members Zone, Photos, and finally: Recruitment.

Burning Question: Is a Co-Op Campaign Right for You?

Has your fire department ever considered conducting a co-op advertising and marketing program for recruiting new volunteers, promoting fire and life safety or just generally good public relations?

Maybe you should. Think of the benefits of partnering with a local business, corporation or even another community group or non-profit organization. Cost sharing is the most obvious outcome but there are several underlying themes that could benefit both parties in the partnership.

A recent article in Fast Company Magazine got me thinking once again about what the fire service can learn from other industries and disciplines — both good and bad.

While the article titled “3 Ways to Win in a Brutal Economy” focused on retail businesses, it certainly offered great suggestions that we can apply to our service-driven business.

GX Magazine Catches on to the Soldier-Firefighter Connection

As they often do, the most recent edition of the National Guard’s GX Magazine featured my favorite kind of two-hatter: Those who wear both a soldier’s helmet and a fire helmet.

The featured Guardsman is Specialist Rob Fox – a Soldier in the California Army National Guard’s 79th Infantry Brigade Combat Team and firefighter with the San Diego Fire Department.

Read the rest of the story at: SoldierFirefighter.com

Bond of Brothers

I recently had the privilege of writing a feature article for Fire-Rescue Magazine outlining the importance of “Making the Citizen-Soldier-Firefighter Connection.”

What started out as a vision for a successful joint recruitment project has morphed into a passion to connect firefighters and soldiers of all stripes.

Based on the concept that we’re looking for the same people — and we are the same people, I created a joint recruitment project between our county’s volunteer fire service and the NY National Guard.

Video Killed the Recruitment Star

OK, maybe that’s not how the song goes, but I have to thank my good friend Bill Schumm over at FireGeezer.com for doing my FireRECRUITER work for me.

In his February 17th Morning Lineup features (and updated on February 20th), he discusses and demonstrates the effectiveness, or ineffectiveness, of using video as a recruitment tool. While his perspective on why we face the recruitment and retention challenges we do are certainly part of puzzle, the value of his commentary lies in the subliminal call to action that we need to be more creative in creating the solutions.

Certainly, a recruitment video with appropriate visuals and a good, solid message can be effective, but FireGeezer proposes that we need to do something about our culture, our society, to inspire and perpetuate volunteerism. I couldn’t agree more.

However, I feel that before we can tackle the 300 pound elephant of societal viewpoints, we should first look inward at our own culture. No longer can we afford to act as a “secret society” — shunning those who don’t necessarily fit our traditonal demographic or the model of what a firefighter “used to be.” While we must certainly strive towards those who can embrace or already share our value system, reality is that those people come in different shapes and sizes, colors and backgrounds too.