Recruit your replacements. Train them well.

Given the national decline in experience-building fire load (aka-the work we do as firefighters), I’ve written before about the challenge of today’s fire service leaders to dig in and invest more in their firefighters than ever before to prepare them for success – and succession.

While my first passion lies in recruiting the brightest and the best, training your replacements is one of the most important steps in retaining their valued services. A well structured, disciplined approach to company training is a proven incentive for your firefighters to invest more time and energy in learning their craft and “responding to the call.”

I encourage you to read “Train Your Replacement. Bob did. Paul does.” from my flagship site: TigerSchmittendorf.com and reap all the benefits of digging in and proliferating the TrainYourReplacement.com attitude.

Stay safe. Train often.

Burning Question: Is a Co-Op Campaign Right for You?

Has your fire department ever considered conducting a co-op advertising and marketing program for recruiting new volunteers, promoting fire and life safety or just generally good public relations?

Maybe you should. Think of the benefits of partnering with a local business, corporation or even another community group or non-profit organization. Cost sharing is the most obvious outcome but there are several underlying themes that could benefit both parties in the partnership.

A recent article in Fast Company Magazine got me thinking once again about what the fire service can learn from other industries and disciplines — both good and bad.

While the article titled “3 Ways to Win in a Brutal Economy” focused on retail businesses, it certainly offered great suggestions that we can apply to our service-driven business.

Engage: The Xbox Generation

As I’ve shared previously in “From the Xbox to the Box Alarm” and “Dig In!” — I’m continually conducting my own observational research of the people who are already, or soon will be our replacements in the fire service: GenY.

My personal research of what I’ve dubbed the “Xbox Generation” is supported and enhanced by more formal research conducted by folks a lot smarter than me (not that it takes a lot to qualify for that! LOL). As I often do when faced with a challenge, I look outside the fire service for resources from other disciplines to gain a fresh perspective and see how I can apply their solutions to the industry I love. For as two of my favorite authors Chip Heath and Dan Heath say, “Find a bright spot and clone it.” These resources may include books, magazines and other media outlets — especially if they mention the importance of storytelling as a means of conveying our message!

One such resource I regularly rely on to get a clue about these Millenials and their unique attitudes and attributes is a periodic eNewsletter titled “Engage: GenY” from MediaPost Publications. The short articles offer a variety of perspectives from a variety of contributors and you don’t have to read far to find titles that quickly grab your attention and correlate to our efforts to learn more about these young people infiltrating our fire service.

Time to get SAFER!

The application period for the US DHS SAFER grant program for the recruitment, retention and hiring of firefighters opened today: July 16, 2012.

Applications are due by August 10. “SAFER grants provide funding directly to fire departments and volunteer firefighter interest organizations in order to help them increase the number of trained, front-line firefighters in their communities,” according to this article on the National Volunteer Fire Council’s website.

The FireRECRUITER has been extremely successful in assisting fire departments and county-based fire service organizations in securing significant SAFER funding when acting as a clearinghouse on behalf of the volunteer fire service in their region.

NVFC Launches new Junior Firefighter Recruitment Video

The National Volunteer Fire Council has launched a new recruitment video aimed at attracting young people to the volunteer fire service. Funded by a grant from Tyco, the video shares testimonials from several existing junior firefighters, leveraging the power of referral from these young adults.

The NVFC page that introduces the new resource also includes insight for marketing your local junior firefighter program: http://juniors.nvfc.org//itemDetails.php?itemid=24

FEMA Provides Youth-Based Workshops

Leading educators and scholars in the field of preparedness education consider our nation’s youth to be the best envoy for taking preparedness messages home to their families. In order to better prepare our nation’s youth to bring preparedness home, FEMA is providing technical assistance workshops to state and local practitioners who support youth-based programs and who are interested in integrating preparedness education into their offerings.

Satisfied with Success

I recently received this email from a fire department who found the resources at FireRECRUITER.com to be helpful to them in their recruitment and retention efforts. Perhaps it will inspire others to make a go of it and invest the time and energy into writing a SAFER grant application and in general, do something about their “situation.”

Here’s what they had to say:

Tiger,

Hope all is well. Here at Bellevue we are hitting recruitment & retention harder then ever. We recently received the SAFER grant and have used it for helping out in retention but along with that, we started our marketing.

In the next week we will have billboards up for a couple months and we are doing a postcard mailing to all of our residents, lawn signs, business cards. We created a prospective member guide and will be launching a brand new website. What we plan on doing is going through our neighborhoods to stop and talk with young people and hand them an application if they’re interested. We also set up a recruitment hotline.

Your website was a huge help to us.

Gabe Casucci
Bellevue Volunteer Fire Dept.
http://bellevuefire.org/
Recruiter

Got Cash for College?

Photo Courtesy of http://www.RaisingLaddersPhotography.com

A college education is one of the greatest gifts and rewards we can ever offer a volunteer firefighter.

Giving them the opportunity to earn a college degree makes them more employable. Making them more employable offers them the opportunity to secure and succeed at a better paying job. Succeeding at a better paying job offers them a better opportunity to remain local, allowing them to give their time and dedication to serving your community. That’s what’s called: ROI – Return On Investment.

It’s a relatively simple equation — stuff you don’t even need a college degree to figure out that it can work for your fire department and your fire service.

Funk or Junk? Rockland’s Bravest

The FireRECRUITER’s helmet is off to my good friend and fellow recruiter Frank Hutton and Rockland County’s Creative Approach to the Fire Service Committee for putting forth a great effort in addressing recruitment and retention in their region.

With the help of a SAFER grant from the US Department of Homeland Security, they’ve produced a web site with cool videos for all age groups. B1O1.org features a music video and lots of great content in focusing on challenging prospective volunteers to “Be One of the Ones.”

And they’ve integrated collateral materials to support the web campaign including tent cards, brochures, kiosk, radio and outdoor advertising; and a complete package approach with a program folder wrapper.

FireRECRUITER Goes to Indy

Tiger Schmittendorf, aka the “FireRECRUITER” will be going back to Indianapolis later this month to present at FDIC – the Fire Department Instructors Conference – the largest gathering of firefighters in the world.

He’ll be presenting “Understanding and Motivating Today’s Firefighters” as a repeat performance of “From the X-Box to the Box Alarm” presented at FDIC 2010.

Here’s all the details from http://tigerschmittendorf.com/2011/03/07/x-box-live/.

See you in Indy. Look me up.