Recruit your replacements. Train them well.

Given the national decline in experience-building fire load (aka-the work we do as firefighters), I’ve written before about the challenge of today’s fire service leaders to dig in and invest more in their firefighters than ever before to prepare them for success – and succession.

While my first passion lies in recruiting the brightest and the best, training your replacements is one of the most important steps in retaining their valued services. A well structured, disciplined approach to company training is a proven incentive for your firefighters to invest more time and energy in learning their craft and “responding to the call.”

I encourage you to read “Train Your Replacement. Bob did. Paul does.” from my flagship site: TigerSchmittendorf.com and reap all the benefits of digging in and proliferating the TrainYourReplacement.com attitude.

Stay safe. Train often.

Draft Choices

Volunteer fire departments, whether they realize it or not, compete for recruits. Sometimes with other volunteer fire departments but most often with a busy home life, other community organizations, volunteering opportunities and a wide array of social activities.

What if our recruits, like in college recruiting, were in competition with other recruits wanting to be selected by our fire departments? Would we see more or less candidates? More or less qualified? Or are they already in competition with each other?

More importantly, what can we learn from college athletic recruiters like the NCSA who set up this registry for potential recruits? Do you use language like: “SEIZE the once-in-a-lifetime opportunity – and change your life” to describe the benefits of joining your volunteer fire department?

Where is Recruitment on your list?

I just visited a volunteer fire department’s web site based on a referral from Facebook and was disappointed, if not dismayed, to find that “Recruitment” was listed at number 11 out of 18 options on their site’s sidebar menu.

I did a double-take just to make sure I wasn’t missing anything obvious, like perhaps that the menu items were in alphabetical order and that’s why recruitment fell lower on the list. Nope. Not the case here.

Now in their defense, I don’t know too much about their fire company other than what I learned from their web site, and maybe they’re flush with members and recruitment doesn’t need to be their number 1 priority. Or, perhaps that’s simply the order in which the pages were added to the site and that’s how they fell. Intentional or not, there appears to be no rhyme or reason as to the order of the links, which is apparent in this list: Home, Apparatus, History, Archives, Events, Downloads, Guest Book, Members, Members Zone, Photos, and finally: Recruitment.

Engage: The Xbox Generation

As I’ve shared previously in “From the Xbox to the Box Alarm” and “Dig In!” — I’m continually conducting my own observational research of the people who are already, or soon will be our replacements in the fire service: GenY.

My personal research of what I’ve dubbed the “Xbox Generation” is supported and enhanced by more formal research conducted by folks a lot smarter than me (not that it takes a lot to qualify for that! LOL). As I often do when faced with a challenge, I look outside the fire service for resources from other disciplines to gain a fresh perspective and see how I can apply their solutions to the industry I love. For as two of my favorite authors Chip Heath and Dan Heath say, “Find a bright spot and clone it.” These resources may include books, magazines and other media outlets — especially if they mention the importance of storytelling as a means of conveying our message!

One such resource I regularly rely on to get a clue about these Millenials and their unique attitudes and attributes is a periodic eNewsletter titled “Engage: GenY” from MediaPost Publications. The short articles offer a variety of perspectives from a variety of contributors and you don’t have to read far to find titles that quickly grab your attention and correlate to our efforts to learn more about these young people infiltrating our fire service.

Different Views on Generational Differences

A young firefighter checks his mobile device while returning from a run

A recent e-mail blast from Fire Chief Magazine included a video interview with a training officer in a combination fire department in Texas where he shared his views on the impact of generational differences in the fire service.

While I agree with most of his viewpoints, his comment that today’s generation are only focused on “the here and now” contradicts what other researchers have found. As mentioned in my article “From the Xbox to the Box Alarm,” Dr. Renee Downey-Hart  indicates that this generation is actually just the opposite, that they are very “future focused” as she describes in her research here.

Read more about the impact of what I’ve dubbed the “Xbox Generation” and discuss it here.

Video Killed the Recruitment Star

OK, maybe that’s not how the song goes, but I have to thank my good friend Bill Schumm over at FireGeezer.com for doing my FireRECRUITER work for me.

In his February 17th Morning Lineup features (and updated on February 20th), he discusses and demonstrates the effectiveness, or ineffectiveness, of using video as a recruitment tool. While his perspective on why we face the recruitment and retention challenges we do are certainly part of puzzle, the value of his commentary lies in the subliminal call to action that we need to be more creative in creating the solutions.

Certainly, a recruitment video with appropriate visuals and a good, solid message can be effective, but FireGeezer proposes that we need to do something about our culture, our society, to inspire and perpetuate volunteerism. I couldn’t agree more.

However, I feel that before we can tackle the 300 pound elephant of societal viewpoints, we should first look inward at our own culture. No longer can we afford to act as a “secret society” — shunning those who don’t necessarily fit our traditonal demographic or the model of what a firefighter “used to be.” While we must certainly strive towards those who can embrace or already share our value system, reality is that those people come in different shapes and sizes, colors and backgrounds too.

Can you rise to the challenge?

An article posted to FirefighterNation.com today outlines the challenges faced by volunteer fire departments in Pennsylvania in recruiting and retaining their members. Although these types of articles are becoming all too frequent, this one in particular is better than most in that it focuses on the positives of being a volunteer firefighter — not all the negatives. I’ve cited many examples of what not to say if you’re actually looking to solve your R&R challenges in a previous post titled “Is this our best approach?” Too often, we hand a prospective candidate all of the reasons and excuses why they wouldn’t join on a silver platter.

Digital Recruitment and Retention

Burlington Township (NJ) Firefighter Matt Stahlnecker checks his mobile device while returning from a run on Rescue 30. Photo by: Tiger Schmittendorf

The world is changing rapidly and the fire service is getting caught up in the tornado effect of technology on our society.

More and more fire departments are smartly using web sites, e-mail and social networking tools like Facebook and Twitter to recruit new firefighters, share life safety information and to stay connected to their community. There isn’t much you can’t do with a mobile device today that took a super-computer to do less than 30 years ago.

And while we’re making strides in keeping our folks safer on the incident scene, there’s probably few bigger challenges today than to keep your folks out of trouble on social networks and the Internet. Sometimes ‘retention’ in the fire service devolves to preventing our people from doing stupid stuff.

I recently had the opportunity to facilitate a conversation titled: “From the Xbox to the Box Alarm” with a large group of fire instructors  for the University of Kansas Fire and Rescue Institute wherein we discussed today’s and tomorrow’s generation of firefighters. The conversation focused not only on the challenges in understanding, motivating, training and leading this unique cadre of individuals, but also enlightened the participants as to the tremendous potential they possess for moving our fire service forward.

And, naturally, you can’t have a conversation about today’s generation of firefighters without discussing the importance of technology and the impact of social networking.

I had the daunting task of following a presentation by Curt Varone, an accomplished

Funk or Junk? Rockland’s Bravest

The FireRECRUITER’s helmet is off to my good friend and fellow recruiter Frank Hutton and Rockland County’s Creative Approach to the Fire Service Committee for putting forth a great effort in addressing recruitment and retention in their region.

With the help of a SAFER grant from the US Department of Homeland Security, they’ve produced a web site with cool videos for all age groups. B1O1.org features a music video and lots of great content in focusing on challenging prospective volunteers to “Be One of the Ones.”

And they’ve integrated collateral materials to support the web campaign including tent cards, brochures, kiosk, radio and outdoor advertising; and a complete package approach with a program folder wrapper.

Symposium Brings Hot Firehouse Topics Together

Leadership, motivation, attitudes, safety, mentorship, negativity, recruitment, retention — sound like anything that might need addressing in your firehouse?

Then this leadership symposium is for you!

This two-day seminar brings together some of the hottest firehouse topics from some of the fire service’s emerging leaders including FireRECRUITER.com’s own Tiger Schmittendorf.

He’ll be joined by his good friend and fellow blogger Deputy Chief Jason Hoevelmann from Sullivan MO, Lt. Mike Mason, Downers Grove FD (IL) and Chief Tim Holman, German Township (OH) Fire & EMS.

Check out http://firstinresponseessentials.com/ for all the details. Be sure to download and share the flyer too.

We hope to see you there.

Stay safe. Train often.