The FireRECRUITER’s helmet is off to my good friend and fellow recruiter Frank Hutton and Rockland County’s Creative Approach to the Fire Service Committee for putting forth a great effort in addressing recruitment and retention in their region.
With the help of a SAFER grant from the US Department of Homeland Security, they’ve produced a web site with cool videos for all age groups. B1O1.org features a music video and lots of great content in focusing on challenging prospective volunteers to “Be One of the Ones.”
And they’ve integrated collateral materials to support the web campaign including tent cards, brochures, kiosk, radio and outdoor advertising; and a complete package approach with a program folder wrapper. (more…)
Filed under: ALL, Grants, News, Public Relations, Recruitment & Retention, Tactics, VIDEO, Youth Programs | Tagged: clearinghouse, county, explorer, exploring, fire explorer, firefighter, from the x-box to the box alarm, grant, Grants, junior firefighter, recruitment, retention, rockland county, SAFER, tiger schmittendorf, VIDEO, volunteer, volunteer firefighter | Leave a Comment »



