Draft Choices

Volunteer fire departments, whether they realize it or not, compete for recruits. Sometimes with other volunteer fire departments but most often with a busy home life, other community organizations, volunteering opportunities and a wide array of social activities.

What if our recruits, like in college recruiting, were in competition with other recruits wanting to be selected by our fire departments? Would we see more or less candidates? More or less qualified? Or are they already in competition with each other?

More importantly, what can we learn from college athletic recruiters like the NCSA who set up this registry for potential recruits? Do you use language like: “SEIZE the once-in-a-lifetime opportunity – and change your life” to describe the benefits of joining your volunteer fire department?

Burning Question: Is a Co-Op Campaign Right for You?

Has your fire department ever considered conducting a co-op advertising and marketing program for recruiting new volunteers, promoting fire and life safety or just generally good public relations?

Maybe you should. Think of the benefits of partnering with a local business, corporation or even another community group or non-profit organization. Cost sharing is the most obvious outcome but there are several underlying themes that could benefit both parties in the partnership.

A recent article in Fast Company Magazine got me thinking once again about what the fire service can learn from other industries and disciplines — both good and bad.

While the article titled “3 Ways to Win in a Brutal Economy” focused on retail businesses, it certainly offered great suggestions that we can apply to our service-driven business.

Time to get SAFER!

The application period for the US DHS SAFER grant program for the recruitment, retention and hiring of firefighters opened today: July 16, 2012.

Applications are due by August 10. “SAFER grants provide funding directly to fire departments and volunteer firefighter interest organizations in order to help them increase the number of trained, front-line firefighters in their communities,” according to this article on the National Volunteer Fire Council’s website.

The FireRECRUITER has been extremely successful in assisting fire departments and county-based fire service organizations in securing significant SAFER funding when acting as a clearinghouse on behalf of the volunteer fire service in their region.

NVFC Launches new Junior Firefighter Recruitment Video

The National Volunteer Fire Council has launched a new recruitment video aimed at attracting young people to the volunteer fire service. Funded by a grant from Tyco, the video shares testimonials from several existing junior firefighters, leveraging the power of referral from these young adults.

The NVFC page that introduces the new resource also includes insight for marketing your local junior firefighter program: http://juniors.nvfc.org//itemDetails.php?itemid=24

Are You Ready to RecruitNY?

SHARED COURTESY OF FASNY and Nell Killoran, Senior Editor, The Volunteer Firefighter [www.FASNY.com and www.abcideabased.com] Images created or modified by FireRECRUITER.com

Erie County is supporting their 94 volunteer fire departments in their VolunteerNY efforts by offering free design and marketing assistance

Recruiting and retaining manpower is one of the greatest challenges, if not the greatest challenge, we face in the volunteer fire service.

To help address this issue, FASNY created and launched the Recruit NY campaign last April in 2011. Hopefully this rings a bell for you and your department was able to draw in some great new recruits from the event. If your department did not participate last year, this is your year to get involved.

As you may or may not remember, the campaign’s objective was primarily to implement a statewide recruitment initiative during National Volunteer Week in April 2011. This new approach saw FASNY, the New York State Association of Fire Chiefs, Association of Fire Districts of New York State, Volunteer Fire Police Association of the State of New York and County Fire Coordinators Association of the State of New York all join forces to assist fire departments in expanding their recruitment efforts. This was a first-of-its-kind type of effort and a very successful one, at that.

Video Killed the Recruitment Star

OK, maybe that’s not how the song goes, but I have to thank my good friend Bill Schumm over at FireGeezer.com for doing my FireRECRUITER work for me.

In his February 17th Morning Lineup features (and updated on February 20th), he discusses and demonstrates the effectiveness, or ineffectiveness, of using video as a recruitment tool. While his perspective on why we face the recruitment and retention challenges we do are certainly part of puzzle, the value of his commentary lies in the subliminal call to action that we need to be more creative in creating the solutions.

Certainly, a recruitment video with appropriate visuals and a good, solid message can be effective, but FireGeezer proposes that we need to do something about our culture, our society, to inspire and perpetuate volunteerism. I couldn’t agree more.

However, I feel that before we can tackle the 300 pound elephant of societal viewpoints, we should first look inward at our own culture. No longer can we afford to act as a “secret society” — shunning those who don’t necessarily fit our traditonal demographic or the model of what a firefighter “used to be.” While we must certainly strive towards those who can embrace or already share our value system, reality is that those people come in different shapes and sizes, colors and backgrounds too.

FEMA Provides Youth-Based Workshops

Leading educators and scholars in the field of preparedness education consider our nation’s youth to be the best envoy for taking preparedness messages home to their families. In order to better prepare our nation’s youth to bring preparedness home, FEMA is providing technical assistance workshops to state and local practitioners who support youth-based programs and who are interested in integrating preparedness education into their offerings.

Can you rise to the challenge?

An article posted to FirefighterNation.com today outlines the challenges faced by volunteer fire departments in Pennsylvania in recruiting and retaining their members. Although these types of articles are becoming all too frequent, this one in particular is better than most in that it focuses on the positives of being a volunteer firefighter — not all the negatives. I’ve cited many examples of what not to say if you’re actually looking to solve your R&R challenges in a previous post titled “Is this our best approach?” Too often, we hand a prospective candidate all of the reasons and excuses why they wouldn’t join on a silver platter.

Digital Recruitment and Retention

Burlington Township (NJ) Firefighter Matt Stahlnecker checks his mobile device while returning from a run on Rescue 30. Photo by: Tiger Schmittendorf

The world is changing rapidly and the fire service is getting caught up in the tornado effect of technology on our society.

More and more fire departments are smartly using web sites, e-mail and social networking tools like Facebook and Twitter to recruit new firefighters, share life safety information and to stay connected to their community. There isn’t much you can’t do with a mobile device today that took a super-computer to do less than 30 years ago.

And while we’re making strides in keeping our folks safer on the incident scene, there’s probably few bigger challenges today than to keep your folks out of trouble on social networks and the Internet. Sometimes ‘retention’ in the fire service devolves to preventing our people from doing stupid stuff.

I recently had the opportunity to facilitate a conversation titled: “From the Xbox to the Box Alarm” with a large group of fire instructors  for the University of Kansas Fire and Rescue Institute wherein we discussed today’s and tomorrow’s generation of firefighters. The conversation focused not only on the challenges in understanding, motivating, training and leading this unique cadre of individuals, but also enlightened the participants as to the tremendous potential they possess for moving our fire service forward.

And, naturally, you can’t have a conversation about today’s generation of firefighters without discussing the importance of technology and the impact of social networking.

I had the daunting task of following a presentation by Curt Varone, an accomplished

Lots to Tweet About

Check out Burlington Township (NJ) Volunteer Fire Department's new pub ed banners

There’s been plenty to tweet about lately regarding recruitment and retention in the fire service. Some of the info shared is good news and some is bad news, regardless, it all contains lessons we can learn from. Sometimes there’s so much activity and so much being shared, that it’s tough for even someone as “connected” as I am to keep up with.

With many fire prevention activities wrapping up for the month of October, many fire departments took advantage of the added exposure to share and maximize their volunteering, public education and public relations opportunities; including the Burlington Township Volunteer Fire Department which the FireRECRUITER has been working with for the past six months. The featured photo shows off the new banners they’ve created for their successful pub ed efforts — which are smartly and directly linked to their recruitment efforts.

Some of my Tweets are original finds I stumble upon while others are retweets of others’ discoveries. Nonttheless, in case you missed them, here are some of the highlights of recent tweets with plenty of examples of what does and doesn’t work in in recruiting, motivating, leading, training and retaining today’s firefighters. Follow the links for great reads, resources, tips and tricks.