Where is Recruitment on your list?

I just visited a volunteer fire department’s web site based on a referral from Facebook and was disappointed, if not dismayed, to find that “Recruitment” was listed at number 11 out of 18 options on their site’s sidebar menu.

I did a double-take just to make sure I wasn’t missing anything obvious, like perhaps that the menu items were in alphabetical order and that’s why recruitment fell lower on the list. Nope. Not the case here.

Now in their defense, I don’t know too much about their fire company other than what I learned from their web site, and maybe they’re flush with members and recruitment doesn’t need to be their number 1 priority. Or, perhaps that’s simply the order in which the pages were added to the site and that’s how they fell. Intentional or not, there appears to be no rhyme or reason as to the order of the links, which is apparent in this list: Home, Apparatus, History, Archives, Events, Downloads, Guest Book, Members, Members Zone, Photos, and finally: Recruitment.

Burning Question: Is a Co-Op Campaign Right for You?

Has your fire department ever considered conducting a co-op advertising and marketing program for recruiting new volunteers, promoting fire and life safety or just generally good public relations?

Maybe you should. Think of the benefits of partnering with a local business, corporation or even another community group or non-profit organization. Cost sharing is the most obvious outcome but there are several underlying themes that could benefit both parties in the partnership.

A recent article in Fast Company Magazine got me thinking once again about what the fire service can learn from other industries and disciplines — both good and bad.

While the article titled “3 Ways to Win in a Brutal Economy” focused on retail businesses, it certainly offered great suggestions that we can apply to our service-driven business.

Time to get SAFER!

The application period for the US DHS SAFER grant program for the recruitment, retention and hiring of firefighters opened today: July 16, 2012.

Applications are due by August 10. “SAFER grants provide funding directly to fire departments and volunteer firefighter interest organizations in order to help them increase the number of trained, front-line firefighters in their communities,” according to this article on the National Volunteer Fire Council’s website.

The FireRECRUITER has been extremely successful in assisting fire departments and county-based fire service organizations in securing significant SAFER funding when acting as a clearinghouse on behalf of the volunteer fire service in their region.

“Day in the Life” Shows Service, Sacrifice

This great video from the Pontiac Michigan Fire Department depicts a day in the life of their firefighters, from leaving the house and their family in the morning to returning hours later to their loved ones.

Tastefully done, I think it’s one of the best videos I’ve seen that demonstrates the service of America’s firefighters and recognizes our families who make real sacrifices on our behalf so that we can do what we love to do. I’m not sure of its origin or if it was created just for the video but the voice-over is superb and includes a great motivational message, apparently intended for this fire department that is going through some its darkest times facing the deepest cuts possible. We wish only the best for them in their fight to save their ability to protect their community.

Check it out and let the FireRECRUITER know what you think and be sure to share your fire department recruitment and promotional videos and resources.

Digital Recruitment and Retention

Burlington Township (NJ) Firefighter Matt Stahlnecker checks his mobile device while returning from a run on Rescue 30. Photo by: Tiger Schmittendorf

The world is changing rapidly and the fire service is getting caught up in the tornado effect of technology on our society.

More and more fire departments are smartly using web sites, e-mail and social networking tools like Facebook and Twitter to recruit new firefighters, share life safety information and to stay connected to their community. There isn’t much you can’t do with a mobile device today that took a super-computer to do less than 30 years ago.

And while we’re making strides in keeping our folks safer on the incident scene, there’s probably few bigger challenges today than to keep your folks out of trouble on social networks and the Internet. Sometimes ‘retention’ in the fire service devolves to preventing our people from doing stupid stuff.

I recently had the opportunity to facilitate a conversation titled: “From the Xbox to the Box Alarm” with a large group of fire instructors  for the University of Kansas Fire and Rescue Institute wherein we discussed today’s and tomorrow’s generation of firefighters. The conversation focused not only on the challenges in understanding, motivating, training and leading this unique cadre of individuals, but also enlightened the participants as to the tremendous potential they possess for moving our fire service forward.

And, naturally, you can’t have a conversation about today’s generation of firefighters without discussing the importance of technology and the impact of social networking.

I had the daunting task of following a presentation by Curt Varone, an accomplished

Stay Tuned for Tweets!

This is just a friendly reminder that if you’re not following the FireRECRUITER on Twitter or Facebook, you could be missing out on a lot.

While every article or reference we come across doesn’t necessarily deserve its own blog here on FireRECRUITER.com, we frequently dig up relevant information that we think can be of use to our readers and their organizations. In fact, we probably Tweet or create Facebook posts at a rate of 10-1 vs. official blogs here. See for yourself in the right hand column of our page titled “Recruiter on Twitter.”

When that happens, this just-in-time information is pushed to www.twitter.com/FireRECRUITER and to www.facebook.com/FireRECRUITER as well.

So, we encourage you to FOLLOW us on Twitter and LIKE us on Facebook to get the full scoop on recruitment and retention resources and issues in the fire service. And, while you’re at it, why not check out and subscribe to our partner sites: www.TigerSchmittendorf.com, www.RuntotheCurb.com, www.FirefighterStorytellers.com and www.FDLiveIn.com too?

Stay in touch and let us know what you think of our site offerings. Let us know how your agency is using these social media tools too!