I just visited a volunteer fire department’s web site based on a referral from Facebook and was disappointed, if not dismayed, to find that “Recruitment” was listed at number 11 out of 18 options on their site’s sidebar menu.
I did a double-take just to make sure I wasn’t missing anything obvious, like perhaps that the menu items were in alphabetical order and that’s why recruitment fell lower on the list. Nope. Not the case here.
Now in their defense, I don’t know too much about their fire company other than what I learned from their web site, and maybe they’re flush with members and recruitment doesn’t need to be their number 1 priority. Or, perhaps that’s simply the order in which the pages were added to the site and that’s how they fell. Intentional or not, there appears to be no rhyme or reason as to the order of the links, which is apparent in this list: Home, Apparatus, History, Archives, Events, Downloads, Guest Book, Members, Members Zone, Photos, and finally: Recruitment. (more…)
Filed under: ALL, Polls, Public Relations, Recruitment & Retention, Tactics | Tagged: clearinghouse, from the x-box to the box alarm, Public Relations, recruitment, social media, tiger schmittendorf, volunteer firefighter | Leave a Comment »