Are You Ready to RecruitNY?

SHARED COURTESY OF FASNY and Nell Killoran, Senior Editor, The Volunteer Firefighter [www.FASNY.com and www.abcideabased.com] Images created or modified by FireRECRUITER.com

Erie County is supporting their 94 volunteer fire departments in their VolunteerNY efforts by offering free design and marketing assistance

Recruiting and retaining manpower is one of the greatest challenges, if not the greatest challenge, we face in the volunteer fire service.

To help address this issue, FASNY created and launched the Recruit NY campaign last April in 2011. Hopefully this rings a bell for you and your department was able to draw in some great new recruits from the event. If your department did not participate last year, this is your year to get involved.

As you may or may not remember, the campaign’s objective was primarily to implement a statewide recruitment initiative during National Volunteer Week in April 2011. This new approach saw FASNY, the New York State Association of Fire Chiefs, Association of Fire Districts of New York State, Volunteer Fire Police Association of the State of New York and County Fire Coordinators Association of the State of New York all join forces to assist fire departments in expanding their recruitment efforts. This was a first-of-its-kind type of effort and a very successful one, at that.

Video Killed the Recruitment Star

OK, maybe that’s not how the song goes, but I have to thank my good friend Bill Schumm over at FireGeezer.com for doing my FireRECRUITER work for me.

In his February 17th Morning Lineup features (and updated on February 20th), he discusses and demonstrates the effectiveness, or ineffectiveness, of using video as a recruitment tool. While his perspective on why we face the recruitment and retention challenges we do are certainly part of puzzle, the value of his commentary lies in the subliminal call to action that we need to be more creative in creating the solutions.

Certainly, a recruitment video with appropriate visuals and a good, solid message can be effective, but FireGeezer proposes that we need to do something about our culture, our society, to inspire and perpetuate volunteerism. I couldn’t agree more.

However, I feel that before we can tackle the 300 pound elephant of societal viewpoints, we should first look inward at our own culture. No longer can we afford to act as a “secret society” — shunning those who don’t necessarily fit our traditonal demographic or the model of what a firefighter “used to be.” While we must certainly strive towards those who can embrace or already share our value system, reality is that those people come in different shapes and sizes, colors and backgrounds too.

NVFC: Quantity of Volunteers is Down

According to this report released at NVFC.org, there were 44,000 fewer volunteer firefighters in 2010 compared to 2009, a reduction of 5.4 percent, according to the U.S. Fire Department Profile Through 2010, an annual report that was recently issued by the National Fire Protection Association (NFPA). The loss of volunteers is primarily coming in communities with populations of 2,500 or fewer, which were protected by 377,550 firefighters in 2010 compared with 408,550 in 2009, a drop of approximately 7.6 percent.

[Read the balance of the article here.]

Without reading the entire study, one could wonder whether or not those numbers are a bad thing or just a truer reflection of the real number of volunteers directly involved in firefighting, not just total number of active and inactive members of volunteer fire departments. If you read on in the NVFC article you’ll learn that while the total numbers are going down, the average age of those left behind is going up. That’s a real issue we need to address immediately and constantly.

FEMA Provides Youth-Based Workshops

Leading educators and scholars in the field of preparedness education consider our nation’s youth to be the best envoy for taking preparedness messages home to their families. In order to better prepare our nation’s youth to bring preparedness home, FEMA is providing technical assistance workshops to state and local practitioners who support youth-based programs and who are interested in integrating preparedness education into their offerings.

Can you rise to the challenge?

An article posted to FirefighterNation.com today outlines the challenges faced by volunteer fire departments in Pennsylvania in recruiting and retaining their members. Although these types of articles are becoming all too frequent, this one in particular is better than most in that it focuses on the positives of being a volunteer firefighter — not all the negatives. I’ve cited many examples of what not to say if you’re actually looking to solve your R&R challenges in a previous post titled “Is this our best approach?” Too often, we hand a prospective candidate all of the reasons and excuses why they wouldn’t join on a silver platter.

Digital Recruitment and Retention

Burlington Township (NJ) Firefighter Matt Stahlnecker checks his mobile device while returning from a run on Rescue 30. Photo by: Tiger Schmittendorf

The world is changing rapidly and the fire service is getting caught up in the tornado effect of technology on our society.

More and more fire departments are smartly using web sites, e-mail and social networking tools like Facebook and Twitter to recruit new firefighters, share life safety information and to stay connected to their community. There isn’t much you can’t do with a mobile device today that took a super-computer to do less than 30 years ago.

And while we’re making strides in keeping our folks safer on the incident scene, there’s probably few bigger challenges today than to keep your folks out of trouble on social networks and the Internet. Sometimes ‘retention’ in the fire service devolves to preventing our people from doing stupid stuff.

I recently had the opportunity to facilitate a conversation titled: “From the Xbox to the Box Alarm” with a large group of fire instructors  for the University of Kansas Fire and Rescue Institute wherein we discussed today’s and tomorrow’s generation of firefighters. The conversation focused not only on the challenges in understanding, motivating, training and leading this unique cadre of individuals, but also enlightened the participants as to the tremendous potential they possess for moving our fire service forward.

And, naturally, you can’t have a conversation about today’s generation of firefighters without discussing the importance of technology and the impact of social networking.

I had the daunting task of following a presentation by Curt Varone, an accomplished

Lots to Tweet About

Check out Burlington Township (NJ) Volunteer Fire Department's new pub ed banners

There’s been plenty to tweet about lately regarding recruitment and retention in the fire service. Some of the info shared is good news and some is bad news, regardless, it all contains lessons we can learn from. Sometimes there’s so much activity and so much being shared, that it’s tough for even someone as “connected” as I am to keep up with.

With many fire prevention activities wrapping up for the month of October, many fire departments took advantage of the added exposure to share and maximize their volunteering, public education and public relations opportunities; including the Burlington Township Volunteer Fire Department which the FireRECRUITER has been working with for the past six months. The featured photo shows off the new banners they’ve created for their successful pub ed efforts — which are smartly and directly linked to their recruitment efforts.

Some of my Tweets are original finds I stumble upon while others are retweets of others’ discoveries. Nonttheless, in case you missed them, here are some of the highlights of recent tweets with plenty of examples of what does and doesn’t work in in recruiting, motivating, leading, training and retaining today’s firefighters. Follow the links for great reads, resources, tips and tricks.

Sign Up Now and Share Your Secrets!

Young Blood: Newton Abbott Captain Josh Taylor at a recent fire in Orchard Park NY. ©2011 FireRECRUITER.com

Subscribe to FireRECRUITER.com before August 15, 2011 and we will email you ”Tiger’s Top 10 Commandments for Recruitment and Retention” and the “Official Recruiter’s Cheat Sheet” just for signing up.

Once you’ve read my secrets, share your recruitment secrets at VolunteerMatch.org’s Facebook App and “Like” my ‘first commandment’ entry posted on July 28, 2011.

If you’ve never used VolunteerMatch as a recruitment tool, we highly recommend it as we’ve frequently receive quality leads at www.erie.gov/fire.

Funk or Junk? Rockland’s Bravest

The FireRECRUITER’s helmet is off to my good friend and fellow recruiter Frank Hutton and Rockland County’s Creative Approach to the Fire Service Committee for putting forth a great effort in addressing recruitment and retention in their region.

With the help of a SAFER grant from the US Department of Homeland Security, they’ve produced a web site with cool videos for all age groups. B1O1.org features a music video and lots of great content in focusing on challenging prospective volunteers to “Be One of the Ones.”

And they’ve integrated collateral materials to support the web campaign including tent cards, brochures, kiosk, radio and outdoor advertising; and a complete package approach with a program folder wrapper.

Stay Tuned for Tweets!

This is just a friendly reminder that if you’re not following the FireRECRUITER on Twitter or Facebook, you could be missing out on a lot.

While every article or reference we come across doesn’t necessarily deserve its own blog here on FireRECRUITER.com, we frequently dig up relevant information that we think can be of use to our readers and their organizations. In fact, we probably Tweet or create Facebook posts at a rate of 10-1 vs. official blogs here. See for yourself in the right hand column of our page titled “Recruiter on Twitter.”

When that happens, this just-in-time information is pushed to www.twitter.com/FireRECRUITER and to www.facebook.com/FireRECRUITER as well.

So, we encourage you to FOLLOW us on Twitter and LIKE us on Facebook to get the full scoop on recruitment and retention resources and issues in the fire service. And, while you’re at it, why not check out and subscribe to our partner sites: www.TigerSchmittendorf.com, www.RuntotheCurb.com, www.FirefighterStorytellers.com and www.FDLiveIn.com too?

Stay in touch and let us know what you think of our site offerings. Let us know how your agency is using these social media tools too!