The FireRECRUITER’s helmet is off to my good friend and fellow recruiter Frank Hutton and Rockland County’s Creative Approach to the Fire Service Committee for putting forth a great effort in addressing recruitment and retention in their region.
With the help of a SAFER grant from the US Department of Homeland Security, they’ve produced a web site with cool videos for all age groups. B1O1.org features a music video and lots of great content in focusing on challenging prospective volunteers to “Be One of the Ones.”
And they’ve integrated collateral materials to support the web campaign including tent cards, brochures, kiosk, radio and outdoor advertising; and a complete package approach with a program folder wrapper. Continue reading “Funk or Junk? Rockland’s Bravest”
I typically reserve my commentary type articles for my flagship site but I think it’s appropriate to divest from that practice for the purpose of this post.
The following article tells of a small city that is threatening to stop collecting a voluntary public donation that has brought thousands and thousands of dollars in mission-critical equipment to their combination (paid/volunteer) fire department.
Apparently, the threat is in response to a dwindling number of volunteer firefighters in their department, between 5 and 10, as the article points out. Without a lot of volunteers, they apparently don’t feel it’s appropriate to collect a donation on behalf of the volunteer side of their fire department. This situation seems to be causing quite a riff in the department. Continue reading “Make the Right Investments”